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Voter Participation Center

The Voter Participation Center (VPC) takes a research and metrics-based approach to strengthen America’s democracy by permanently changing the electorate and ensuring that all segments of the population are represented.

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Voter Mobilization
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Tom Lopach
President and CEO
Tom Lopach is the President and CEO of the Voter Participation center, bringing over 20 years’ experience in political strategy and executive leadership. He has served as Chief of Staff to a Senator and a Governor and as the Executive Director of the DSCC. He is a graduate of Gonzaga University and a native of Helena, Montana.
Page Gardner
An expert in the voting patterns of women voters who has dedicated her career to increasing the share of unmarried women in the electorate, Page Gardner has worked at senior levels for the most competitive presidential, senatorial, gubernatorial and congressional campaigns in all parts of the country during her 20 years’ experience as a political and communications manager and strategist. She identified the marriage gap in voting and pioneered rigorous testing for civic engagement programs.
Roger Scott
Roger executes projects with branding and storytelling at the forefront. For the past 15 years, he’s created content that’s helped Nike and Boeing bring to life visions and digital strategies for their brands; he’s imagined customer journeys for Jawbone, LVMH, and Intel; and he’s designed product experiences for Sony and Nest.

The impact of your support

VPC invests in making the electorate bigger, stronger and more representative of the country we live in. We are registering the people ignored by campaigns. Campaigns focus on people who are already going to vote, while we turn nonvoters into voters that campaigns work hard to win over. To achieve its goals for the 2020 election, VPC began its mail registration programs in June 2019. Due to COVID-19, we are preparing for the possibility of an election during social distancing, while traditional face-to-face efforts are forced to scale back. As such, we are scaling up both our voter registration programs and our vote by mail efforts to ensure that the members of the Rising American Electorate are able to register to vote and cast their ballots on election day.

With your support, we can:

  • Generate ​more than 1 million​ voter registration applications;
  • Produce ​at least 900,000​ Vote By Mail applications; and
  • Target ​50 million​ people for GOTV efforts.

Why this work is important

Founded as Women’s Voices Women Vote in 2003, VPC was the first organization to identify marital status as a predictor of voting behavior and to develop programming specifically aimed at engaging unmarried women and the rest of the Rising American Electorate (RAE) — unmarried women, people of color and young voters. These factors — marital status, age and race — all determine registration and voting rates, and in 2020 the RAE will represent 64% of the voting eligible population. In this moment of social distancing when other civic engagement groups are forced to scale back their face-to-face outreach efforts, VPC can and must scale up mail-based voter registration and vote by mail programs. With COVID-19 here now and potentially here again in the fall, encouraging voting by mail is more important than ever. Voting by mail allows people to vote without risking their health.

Our track record

Since its inception, VPC’s research and metrics-based approach has dramatically transformed voter registration, vote by mail and GOTV programs. VPC takes a rigorous analytical approach to designing programs, and then deploys programs at monumental scale. The goal: transforming political representation in this country so all segments of the population are represented. VPC uses randomized controlled trial testing to measure the net impact of each program—controlling for all the other factors that might influence a voter to register or vote. VPC’s innovative and research-based programs have helped register over 4.5 million members of the RAE while also dramatically increasing turnout and overall return on investment. Our programming is also incredibly cost-effective. We are able to produce net votes through our mail programs at a much lower cost than other means.

Impact Updates
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